what their customers want and deliver
Posted: Sun Dec 15, 2024 8:52 am
Inspire Brands has two main priorities for 2023. First, it believes it is important to understand the needs and preferences of its customers. People are smarter than many marketers believe.
When users opt into a loyalty program and provide their data, the company overseas chinese database knows that it is a mutual exchange and that customers expect a significant reward in return: discounts or access to new products, among other possibilities. The company has a responsibility to meet the needs of users when they provide their data, otherwise they could lose trust in the brand.
Once consumers start sharing all this data, they face a crucial secondary challenge: analyzing it effectively to gain insight into consistent messaging. Inspire has an incredible customer insights team working at a macro level, but wants to dig deeper to ensure the messaging is as relevant as possible to their customers.
Second, it wants to better understand the measurement of marketing campaigns and explore the causality of top- and bottom-funnel metrics. The company has focused on ROAS as a primary KPI, but most brands haven’t explored how metrics like favorability, consideration, or awareness directly impact conversion. They need to understand how these measurements influence downstream sales.
Importantly, Inspire Brands has a clear idea of what ROAS is at the bottom line. But if you have an extra dollar to spend elsewhere, where is the best place to spend it? To answer this question, you need to have a clear idea of marginal ROAS across all your channels, brands, and audiences. And with a huge brand portfolio, with multiple channels and consumer segments, this is a complex analysis.
Understanding it is going to be a challenge, but it is certainly an exciting one. Inspire Brands is looking forward to what 2023 holds for you.
When users opt into a loyalty program and provide their data, the company overseas chinese database knows that it is a mutual exchange and that customers expect a significant reward in return: discounts or access to new products, among other possibilities. The company has a responsibility to meet the needs of users when they provide their data, otherwise they could lose trust in the brand.
Once consumers start sharing all this data, they face a crucial secondary challenge: analyzing it effectively to gain insight into consistent messaging. Inspire has an incredible customer insights team working at a macro level, but wants to dig deeper to ensure the messaging is as relevant as possible to their customers.
Second, it wants to better understand the measurement of marketing campaigns and explore the causality of top- and bottom-funnel metrics. The company has focused on ROAS as a primary KPI, but most brands haven’t explored how metrics like favorability, consideration, or awareness directly impact conversion. They need to understand how these measurements influence downstream sales.
Importantly, Inspire Brands has a clear idea of what ROAS is at the bottom line. But if you have an extra dollar to spend elsewhere, where is the best place to spend it? To answer this question, you need to have a clear idea of marginal ROAS across all your channels, brands, and audiences. And with a huge brand portfolio, with multiple channels and consumer segments, this is a complex analysis.
Understanding it is going to be a challenge, but it is certainly an exciting one. Inspire Brands is looking forward to what 2023 holds for you.