Mufananidzo: Shutterstock / Yakavakwa mukati
Brand Studio Logo
Injini yekutsvaga optimization (SEO) ndeimwe yeminda yakawanda yakagadzirira kuita shanduko yakakosha mushure mekufambira mberi kwehunyanzvi hwekugadzira (AI) . Sezvo AI yatotanga kugadziridzaewebhu, zvinonetsa tsika dzechinyakare dzeSEO sezvisati zvamboita. Kuuya kweAI-powered zvishandiso seChatGPT neBard kwakatungamira kune zano rekuti hutongi hwekudhirowa, hunofambiswa neSEO hunogona kunge hwave pakupera kwayo. Shanduko yepuratifomu iri kuitika iyo inogona kukanganisa nzira dzeSEO mabhizinesi akavimba nadzo kutyaira organic traffic .
Chii chinonzi Programmatic SEO?
Programmatic search engine optimization (SEO) imhando chaiyo yedata-inotyairwa SEO inonangana neGoogle 's chinzvimbo maitiro ekuenderana, mhando, uye usability. Iyo inokutendera iwe kuti ugadzire yakakwirira-mhando, mushandisi-inoshamwaridzika zvemukati ine chaiyo niche kukosha kune vako venguva yemberi vatengi, nenzira inotyisa.
Kufanotaura kwekuparara kweSEO, zvisinei, sekufembera kwakawanda kwearamu munhoroondo yayo yose, kusati active telegraph number data kwasvika. SEO yakapona uye yakabudirira pakati pekuwanda kweGoogle algorithm zvigadziriso. Kureba kwayo uye kushingirira umboo kune simba uye kuchinjika kwevashandi vayo. Chinokosha chiri mukuenderera mberi nekudzidza nekugadzirisa zvirongwa zvinoenderana nemaitiro arikubuda. Kunyangwe izvo zvaungave wakaverenga nezve SEO, hapana chinhu kunze kwekungoita. Iwo akanakisa SEO injini chigadzirwa chekuyera kwevhiki uye kunyatso-tuning. Kugadzirisa nekufamba kwenguva kwakakosha sekugadzirwa kweinjini pachayo.
Bhizinesi rako rakasarudzika masimba uye zvinopihwa zvinofanirwa kutungamira yako SEO zano. Mumusika wemazuva ano unotyairwa nedatha, iyo yakakosha yemakwikwi mukana uri mune proprietary data. Funga nezvekambani yangu, TeachMeTo , semuenzaniso. Chikuva chedu chinozvirumbidza netiweki yakakura yakasarudzika yevarairidzi vemitambo yakaita segorofu nepickleball, uye dhatabhesi redu rine iwo ruzivo rwemashure evarairidzi uye wongororo uye zvakare inosanganisirwa nemakarenda avo.
Nekushandisa iyi data, tinogona kusimudzira ruzivo rwevashanyi vedu munzira nyowani, nekudaro tichiwana zvinzvimbo zvepamusoro zvemashoko akakosha eSEO senge "pickleball coach padhuze neni." Mamiriro enzvimbo eGoogle ane zvikamu zvishanu: zvinoreva, kukosha, kunaka, kushandiswa, uye mamiriro. Kana iwe uchinzwisisa mutengi wako, saka unogona kugadzirisa zvinoreva nekunyora mumutauro mumwechete wavanoshandisa pakutsanangura zvavanoda. Semutungamiri weSEO, mamiriro ari kunze kwekutonga kwako nekuti zvinoenderana nenhoroondo yemushandisi wako.
Izvo zvinosiya kukosha, kunaka, uye kushandiswa. Mubvunzo waunofanirwa kupindura ndewekuti, "Ndingagadzira sei zvakanakisa zvemhando yepamusoro, mushandisi-ane hushamwari hwemukati ine chaiyo niche inokoshera vatengi vangu venguva yemberi, zvese nenzira inotyisa?" Ini ndinopokana kuti mhinduro inogona kuwanikwa mune chaiyo mhando yetekinoroji-inogonesa SEO.
Maitiro ekushandisa tekinoroji kuunganidza iyi data zvine hutsva uye nemazvo inonzi programmatic SEO. Nekushandisa nzira iyi, tinogona kugadzira huwandu hukuru hwemapeji emhando yepamusoro kupfuura neyakajairwa, yekupepeta SEO, inova tsika yekutsvagisa, kunyora, uye kuburitsa keyword-rich zvinyorwa zvakagadzirirwa kusvika kune ramangwana vatengi.
Kubatanidza programmatic SEO mubhizinesi rako redhijitari zano rine matanho matatu akakosha.
3 Matanho eKuvaka Chirongwa cheSEO Chirongwa
Ziva yako yakasarudzika, yakakosha data sosi.
Gadzira chimiro che template peji.
Tangisa zvakawanda zvakasiyana sezvinobvira.
Zvimwe kubva kuna Nick O'Brien
4 Zvidzidzo Zvikuru Kubva Kutangisa Chigadzirwa Chemuviri mune Digital Era
1. Ziva Yako Yakasiyana, Yakakosha Data Source
Kufumura yako yakasarudzika, yakakosha data inotanga nekunyatsonzwisisa kwevashandisi vako huwandu hwevanhu uye zvavanoda zvine chekuita nechigadzirwa chako kana sevhisi. Iri inhanho yakakosha yekutanga mune yakarongwa SEO zano, uye inosanganisira yakadzika mushandisi tsvakiridzo .
Semuyenzaniso, paTeachMeTo, vashandisi vedu vanoda kukwidziridza mashandiro avo emitambo nekuhaya murairidzi ari pedyo navo anonyatsoenderana nezvavanoda. Muchirevo chechinyorwa chino, data rakakodzera rinosanganisira ruzivo rwakadzama nezvevarairidzi, senge nzvimbo yavo, kuwanikwa, mitengo, hunyanzvi, makore echiitiko, uye pamwe kunyangwe maitiro avo ekudzidzisa.
Kupfuura iyi ruzivo rwekutanga, funga kuti ndeapi mamwe data anogona kupfumisa ruzivo rwemushandisi. Ongororo kana zviyero kubva kuvadzidzi vekare zvingave zvakakosha here? Kubatanidza nemakarenda evarairidzi ekubhudha -nguva chaiyo kunobatsira here? Nekuunganidza zvine hungwaru uye nekubatanidza aya mapoinzi edata, tinogona kugadzira yakasarudzika uye yakasarudzika mushandisi ruzivo runotisiyanisa nevakwikwidzi.
2. Gadzira Peji Template Mamiriro
Nhanho inotevera inosanganisira kushandura iyo data yawakaunganidza kuita yakabatana uye mushandisi-ane hushamwari peji peji. Pano, iwe unogadzira yakasarudzika peji yekumisikidza matemplate anonangana nevatengi vako ' zvinodiwa uye kutsvaga zvinangwa. Chinangwa ndechekupa ruzivo rwekubhurawuza rusina musono rwunoita kuti ruzivo rwakakosha kuwanikwe nyore kune vashandisi vako.
Kuti uite izvi, nyatso funga maitiro ekupa data rako nenzira ine hushamwari uye inoyevedza. Izvi zvinogona kureva kugadzira mafirita evashandisi kuti varonge nekutsvaga varairidzi zvichienderana nenzvimbo, kuwanikwa, kana hunyanzvi. Kana, zvinogona kureva kubatanidza zvinhu zvinochinja zvakaita semepu dzinopindirana kana makarenda.
Rangarira, iyo yakanyanya kusarudzika, yakagadziridzwa, uye inobatsira ruzivo rwako, ndiko kuwedzera kwarunoita kuenderana nevashandisi uye injini dzekutsvaga zvakafanana, nekudaro zvichivandudza chinzvimbo chepeji rako nekufamba kwenguva mumibairo yekutsvaga.
Zvimwe muSEO
Dial Mune Izvi 4 Zvikamu zveWebhusaiti Yako Kuti Uwedzere Yako SEO Chinzvimbo
3. Tangisa Variants Vazhinji Sezvinobvira
Paunenge uchinge wavaka dhatabhesi rakasimba uye template inoshanda zvakasiyana, iwe wakagadzirira kugadzira zviuru zvemapeji akasiyana musanganiswa. Apa ndipo panouya "programmatic" muchirongwa cheSEO: kushandisa tekinoroji kuita otomatiki uye kuyera kusikwa kwemapeji aya.
Semuyenzaniso, TeachMeTo parizvino ine nhevedzano yemapeji epickleball akakamurwa aine mibairo yakasiyana yeguta rega rega muUS Mapeji aya anopa ruzivo rwenzvimbo inonyanyoenderana nevashandisi vari munzvimbo idzodzo.
Funga nezve mukana wekuwedzera iyi nzira zvakare. Tinogona kupatsanura nemamwe maitiro senge hunyanzvi hwevarairidzi kana kuwanikwa. Iyo yakawanda granular iwe yaunogona kuwana neako mapeji akasiyana, iwe unowedzera mukana wekuvhara wakasiyana-siyana wemibvunzo yekutsvaga, uchitarisira kune zvakasiyana zvinodiwa zvevako vangangove vatengi. Izvi, zvakare, zvinowedzera kuoneka kwako uye chinzvimbo chaunogona kuita mumitsva yekutsvaga mhinduro.
Hapana SEO zano rakapusa kana kujekesa pasina kuyerwa kwakaringana uye iteration, zvisinei. Rwendo urwu harupere nekutangwa kwemapeji ako; zvinongotanga. Shandisa maturusi akaita seGoogle Search Console uye SEMRush kutarisa mashandiro ako, kunzwisisa mafambiro ako, uye kutsvaga nzira dzekuwedzera indexation yako uye chinzvimbo. Iwo chaiwo mibairo inotanga kuyerera kana iwe uchitsemura epamusoro gumi mhedzisiro mumashoko akakosha.
Zvakare, programmatic SEO inzira yeramangwana-humbowo kupesana nealgorithm shanduko uye gadzirira yakarongeka data inowanikwa nyore neChatGPT uye Bard. Zvishandiso izvi zvine hungwaru, zvirokwazvo, asi ivo zvakare vanokanganisa zvinhu. Kuti upe ruzivo rwakafanana rwemushandisi, aya mahombe emutauro wemodhi anoshandisa plugins, rudzi rwechishandiso chekuzvarwa chinobvumira mamodheru kutarisa proprietary, data-chaiyo yenyika kubva kune mamwe makambani.
Panzvimbo pekuita fungidziro yavo yepamusoro pamusoro peruzivo rwekugovera, mamodheru anokwanisa kutumira zvikumbiro kuburikidza nemapulagi uye nekupa zvinogoneka, mhinduro chaidzo. Mune ramangwana, kana ukabvunza ChatGPT "Nditsvagirewo mudzidzisi wepickleball akanakisa muSan Francisco," TeachMeTo plugin inogona kupa chinongedzo chakananga kumudzidzisi ane mwero wepamusoro muguta. Uyu ungori muenzaniso mumwe chete wemagadzirirwo ako data nenzira yekutsvaga-inoshamwaridzika nhasi inogona kukubatsira kugadzirira shanduko dzinouya.
