The development of B2B
Posted: Tue Dec 17, 2024 3:19 am
While it will be unthinkable for an average B2C advertiser in 2024 not to make online marketing a crucial part of the total marketing mix, the reality is that online marketing is still in its infancy for many B2B companies.
In many cases, this also seems to have to do with the average customer journey. After all, this often looks a bit more complicated for a B2B company than for a B2C company. A purchase often does not come about after one website visit or expression and many transactions ultimately still take place offline. However, that does not mean that it is less effective.
A major challenge for many companies afghanistan phone number library is to ensure that the collaboration between marketing and sales runs smoothly. They need to work together with a clear focus and use data to experiment and improve continuously. Only in this way can you achieve growth and prevent the focus on conflicting KPIs, as is sometimes the case.
Company strategies - McKinsey
Remote and online
Many B2B companies have been working in recent years to ensure that communication with (potential) customers can take place via various channels. They use remote appointments and there are increasingly opportunities to purchase products and services online.
Orchestrating this entire process is a major challenge, but one that offers enormous opportunities for B2B companies that give it the attention and focus it deserves.
Macroeconomic - McKinsey
7. Recruitment marketing
Many companies still face major challenges in filling vacancies. Finding new colleagues is high on the agenda, so that companies can grow.
Tension in the labor market
Source: CBS
We want people within a company to be happy and new vacancies to be filled quickly and efficiently. As a company, you can really make a difference in this area and recruitment marketing can play an important role in this.
Oddly enough, recruitment marketing is still just beginning for many companies in 2024. Of course, a lot of time and money is invested in recruiting new customers with online marketing, but this is not always the case for finding new people within the company.
In many cases, this also seems to have to do with the average customer journey. After all, this often looks a bit more complicated for a B2B company than for a B2C company. A purchase often does not come about after one website visit or expression and many transactions ultimately still take place offline. However, that does not mean that it is less effective.
A major challenge for many companies afghanistan phone number library is to ensure that the collaboration between marketing and sales runs smoothly. They need to work together with a clear focus and use data to experiment and improve continuously. Only in this way can you achieve growth and prevent the focus on conflicting KPIs, as is sometimes the case.
Company strategies - McKinsey
Remote and online
Many B2B companies have been working in recent years to ensure that communication with (potential) customers can take place via various channels. They use remote appointments and there are increasingly opportunities to purchase products and services online.
Orchestrating this entire process is a major challenge, but one that offers enormous opportunities for B2B companies that give it the attention and focus it deserves.
Macroeconomic - McKinsey
7. Recruitment marketing
Many companies still face major challenges in filling vacancies. Finding new colleagues is high on the agenda, so that companies can grow.
Tension in the labor market
Source: CBS
We want people within a company to be happy and new vacancies to be filled quickly and efficiently. As a company, you can really make a difference in this area and recruitment marketing can play an important role in this.
Oddly enough, recruitment marketing is still just beginning for many companies in 2024. Of course, a lot of time and money is invested in recruiting new customers with online marketing, but this is not always the case for finding new people within the company.