KPIs aligned with business objectives
Posted: Tue Dec 17, 2024 3:24 am
The way in which the auctions of companies like Google and Facebook work only make that potential impact even greater. The difference between bidding a CPA of 14 or 16 euros can potentially result in considerable differences in volume. The 16 euro variant could easily provide so much more volume that the total, absolute profit at the bottom line also increases significantly. In principle, the choice should then be easy to make.
The KPIs you are managing should always be directly in line with the company objectives. Whether that is going well is a crucial question that every marketer should ask themselves. After all, the aim of all online marketing activities is that it should positively influence the realisation of these objectives. Marketers can then continue to experiment to find the right optimum again and again.
19. Manage people for results, not for attendance
Companies should actually stop managing albania phone number library the time that someone arrives at the office or starts working from home. Due to the increase in working from home, this has fortunately been relaxed somewhat on average, but many companies still manage this on a daily basis.
Not necessary, because is that a KPI that affects the company results? Is that what makes customers happy? Is that what people are paid for? It is not particularly relevant and also gives the wrong signal. In the end, it should not be about presence, but about output.
In order to get the focus of people within a company on output, it must also be clear on all fronts within a company that that is primarily what ultimately counts. If you hire good people as a company, they will really understand what input is needed for that. Without a culture of trust, many things will not work in practice. Trust is the basis for success.
Be careful with directing people too much on sub-objectives, such as the result from Google Ads as a channel or the conversion rate. These separate KPIs are actually always related to the total. Everything is connected, which makes it necessary for everyone in the team to focus primarily on achieving the overarching objectives. When directing on sub-objectives, numerous contradictions can arise that are often not in the interest of the company itself.
The KPIs you are managing should always be directly in line with the company objectives. Whether that is going well is a crucial question that every marketer should ask themselves. After all, the aim of all online marketing activities is that it should positively influence the realisation of these objectives. Marketers can then continue to experiment to find the right optimum again and again.
19. Manage people for results, not for attendance
Companies should actually stop managing albania phone number library the time that someone arrives at the office or starts working from home. Due to the increase in working from home, this has fortunately been relaxed somewhat on average, but many companies still manage this on a daily basis.
Not necessary, because is that a KPI that affects the company results? Is that what makes customers happy? Is that what people are paid for? It is not particularly relevant and also gives the wrong signal. In the end, it should not be about presence, but about output.
In order to get the focus of people within a company on output, it must also be clear on all fronts within a company that that is primarily what ultimately counts. If you hire good people as a company, they will really understand what input is needed for that. Without a culture of trust, many things will not work in practice. Trust is the basis for success.
Be careful with directing people too much on sub-objectives, such as the result from Google Ads as a channel or the conversion rate. These separate KPIs are actually always related to the total. Everything is connected, which makes it necessary for everyone in the team to focus primarily on achieving the overarching objectives. When directing on sub-objectives, numerous contradictions can arise that are often not in the interest of the company itself.