Reach Generation Z with social selling: 5 focus points
Posted: Tue Dec 17, 2024 3:57 am
Almost every company is involved in online marketing. They know that working on online visibility is important to reach the target group. Yet relatively few companies focus on social selling when selling. They often want to, but they do not know exactly what it entails and what it can yield. The result is that they focus on the traditional way of selling again. That will continue to yield results in the coming years, but with the arrival of Generation Z on the labor market, it will yield fewer and fewer sales.
In the future, sharing information throughout the sales process will become the new norm. If you don't do that, your competitors will increasingly steal your customers. How exactly does that work? In this article, I'll gladly explain it to you.
Generation Z
What exactly is the age group of Generation Z? That varies a bit and differs per study. In one study, they talk about people born between 1995 and 2015. And in the other study, they talk about people born between 2000 and 2015. A possible explanation for this can be read below. In this article, I will use the largest age group argentina phone number library for Generation Z. People belong to Generation Z if they were born between 1995 and 2015. They are the successors of the Millennials (Generation Y, born between 1980 and 1995.
The group of people (born between 1995 and 2000) were introduced to the internet at a young age, but also experienced a short time without it. The people (born between 2000 and 2015) belong to the first group that grew up completely online. Despite this nuance, I believe that Generation Z belongs to the first group of people who cannot imagine life without the internet. They are (have become) accustomed to a constant stream of new information and process it very quickly. A poster on the wall of their favorite football player? Generation Z does not do that. They follow their favorite football players on social media and are informed of the latest news 24/7.
In the future, sharing information throughout the sales process will become the new norm. If you don't do that, your competitors will increasingly steal your customers. How exactly does that work? In this article, I'll gladly explain it to you.
Generation Z
What exactly is the age group of Generation Z? That varies a bit and differs per study. In one study, they talk about people born between 1995 and 2015. And in the other study, they talk about people born between 2000 and 2015. A possible explanation for this can be read below. In this article, I will use the largest age group argentina phone number library for Generation Z. People belong to Generation Z if they were born between 1995 and 2015. They are the successors of the Millennials (Generation Y, born between 1980 and 1995.
The group of people (born between 1995 and 2000) were introduced to the internet at a young age, but also experienced a short time without it. The people (born between 2000 and 2015) belong to the first group that grew up completely online. Despite this nuance, I believe that Generation Z belongs to the first group of people who cannot imagine life without the internet. They are (have become) accustomed to a constant stream of new information and process it very quickly. A poster on the wall of their favorite football player? Generation Z does not do that. They follow their favorite football players on social media and are informed of the latest news 24/7.