The author of the article is Elizaveta Malkina, Head of SMM CODDY. For over 8 years, she has specialized in content creation, management of SMM departments and processes. GeekBrains teacher.
Create empathy in your readers. Use content that they identify with and believe in.
Appeal to emotions. What is the primary emotion that their Pain evokes? What is the opposite emotion in a positive scenario? Use this in your content.
Illuminate unconscious or conscious conflict. buy email database What does your target audience not want, cannot, or think they cannot do to achieve the result?
Level 2 - Awareness. Audience that is aware of the problem
Once the user recognizes the actual problem, he moves to the next level. At this stage, the potential client is focused on the problem itself, not its solution, so he is not yet ready to pay attention to your product.
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How to take it to the next level? Bring up the problem, in the context of your audience, and show why your product solves it.
You can do this through:
Actualization of pain
Appeal to emotions
Empathy point
Illumination of unconscious conflict
Demonstration of the result or true desire.
Level 2 - Awareness. Audience that is aware of the problem
For example: How do we help people get [benefit] so they can experience/get/do/achieve [true desire].
Level 3 - Comparison. Audience that knows about the solution
At this and the next stages is the warmest audience - those who are actively looking for ways to solve the problem.
At the comparison stage, a potential client actively subscribes to thematic communities and accounts in social networks, visits websites with related solutions, in a word, interacts with you and your competitors.
How to help him move to the next level:
Tell about the result of interaction with your product
Demonstrate a solution to a conscious or unconscious conflict
Appeal to the primary emotion your customers experience when solving a problem
Tell us about the mechanism - the way you get results.
