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When Olga was looking for a new job, she didn’t have the courage to apply for a developer position, despite her knowledge and experience. So she started working on projects that were mostly “out-of-the-box sites.” It was another tough six months: a lot of work, low pay, and unfulfilled expectations ...

After a while, I was freaking out in the WordPress developers chat before my first serious interview for a position in a cool Moscow office. One of the local luminaries wrote back to me: “Don’t worry. If they ask a difficult question, just ask for time off as if you were going to the toilet and ...

Palestine’s status as a State is, as most readers know, a highly contentious issue. Following its admission to UNESCO on 31 October 2011, Palestine has been on a marathon course to accede to international treaties as a strategy to affirm its statehood, and exercise its resulting rights (See Azarov ...

It involves expanding human rights obligations and weakening causal links of responsibility. Non-ideal theory might provide a route to accommodate these changes without abandoning principles. In particular, whenever non-ideal theory asks an agent to do more than their fair share, the overarching ...

Social media platforms are the most used by users on the internet, and this is very good for your company, as through them you can direct your campaigns to a more specific audience.

This is possible due to the more precise and dynamic segmentations they have to offer.

The most popular tools for ...

Within the world of design, there are two main areas that we can work with: graphic design and digital design. But what is the difference between graphic design and digital design? The first is related to tangible design, that is, it concerns what is physical: pamphlets, banners, billboards, product ...

Marketing for gyms has become the main source of income for this type of company. Every day that passes, more space on the internet, especially among younger, engaged people who want to “get in shape”. Summer projects are already outdated: today people really want to focus on quality of life ...

And why should an e-commerce start investing in marketing? Because it is literally all that an online store has as a conversion tool. There is no scenario in which we can dilute e-commerce from marketing. Any and all sales conversion strategies in an e-commerce become Inbound Marketing, so it is ...

But how do I optimize my Google My Business profile? There are four steps that can be used to optimize our Google My Business profile:

Update your business information: If you’ve changed your location or hours, update your information on Google My Business immediately;
Use quality videos and photos ...

B2B: the decision-making process
If we talk about decision time, we find another substantial difference between B2B and B2C marketing. In the consumer market, there is impulse buying, the message arrives and the sale happens. This mechanism is completely foreign to the B2B market. As we have seen ...