How do I optimize my Google My Business profile

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But how do I optimize my Google My Business profile? There are four steps that can be used to optimize our Google My Business profile:

Update your business information: If you’ve changed your location or hours, update your information on Google My Business immediately;
Use quality videos and photos, they are among the first things any customer sees. You can also add your own logo or cover image;
Manage assessments in an optimized way;
Use the information on your profile to make strategic choices. For example, you can see how many people have viewed your business and how many have requested directions to it. It’s important to analyze how buy phone number list customers find your profile;
Other information includes how many clicks were made on the call button, number of messages, reservations, website clicks, food orders, number of product views and a summary of total interactions.
It is very important to visualize all this information, as it is precisely through this information that you can create more reliable reports, and thus define what changes will be necessary to achieve the optimization you are seeking.

Benefits of Google My Business
But what are the benefits of Google My Business? From what we’ve just described, Google My Business has several benefits. Here are the benefits in detail:

Brand awareness: indicating the existence of your business to Google allows you to have a greater presence on the web. Anyone searching for your name will be able to use a dedicated (digital) card containing various information, including your logo and directions on the map;
Local SEO : Having a Google My Business listing helps enormously in positioning your business locally;
Mobile search: Surprisingly, there are still many websites that are not optimized for mobile devices. The Google My Business card helps you be found even in searches from smartphones or tablets;
All in one: through Google My Business you can explain to the user all the basic information about your business: where you are, who your contacts are, what hours you are open and what your customers' opinions are;
Multiple locations, one management: in the case of structured companies with several offices spread throughout the territory, Google My Business allows unified management through a single address. It is a simple and practical resource that solves many management problems.