Email marketing can bring many benefits to any business. It is currently the channel that generates the most conversions for most companies. According to data from Campaign Monitor , the average click-through rate for an email campaign is 3%. Other channels, such as social french polynesia business email list media, for example, do not reach 1%.
This means that you have a much better chance of making sales when you use email marketing in your strategy. All you need to do is employ solid planning and avoid mistakes . By directing your campaign in certain directions, you can achieve excellent results by appealing to a larger portion of your audience.
Check out five email marketing strategies to create better content!
Content
1. Create segments
2. Get the subject right
3. Deliver something of value
4. Don’t forget about mobile as an email marketing strategy
5. Take tests
1. Create segments
People like to be exposed to personalized content that is tailored to them. Therefore, it makes no sense to insist on using the same email marketing strategies for everyone. The ideal way to improve this is by creating segments within your contact list .
This separation can be done by age group, level of relationship with the company, purchase history or any other criteria. Then, simply send different messages to these segments, considering the profile of those in them.
2. Get the subject right
One of the most important factors that determines the success or failure of an email marketing campaign is the first element that the recipient sees: the subject line .
Some recommendations are basic, such as avoiding terms associated with spam and keeping your email to around 60 characters. However, certain email marketing strategies tend to use very short subject lines (such as “I need to talk to you” or “Hey, how are you?”), which are an exception to the rule and therefore attract attention.
3. Deliver something of value
Why would anyone subscribe and continue interacting with your emails? People don’t have time to waste and only create connections with brands that truly deliver something of value to them. Consider email marketing strategies that include freebies, discount coupons, templates, e-books or any other incentive that makes that contact more special.
According to research by the Bluewire Media group , emails that offer something free to the public get more clicks.
4. Don’t forget about mobile as an email marketing strategy
According to figures from the Litmus group , 47% of email marketing opens on mobile devices . If your content isn't properly adapted to smaller screens, you're preventing almost half of your audience from viewing your email properly, which is quite serious.
Implement responsive design mechanisms so that your entire audience, regardless of access conditions, can view everything with the same quality.
