If you are reading this, it is likely that you have previously implemented search keyword targeting with Yahoo! Display Ads (hereinafter referred to as YDA) or are thinking about doing so in the future.
In this article, we would like to summarize our opinions on a number of topics, including an overview of search keyword targeting, alternative targeting methods to be used when it ends, and what advertisers should dCreating a landing page for each product or service requires not only a production fee, but also costs for maintenance and time.
The problem is that the bounce rate of users is high.
Although it depends on the content, it generally takes about one month to create a landing page, and the average production cost is 100,000 to 600,000 yen.
By using lead generation ads, you can reduce these advertising costs.
Reduce the hassle of filling out forms
It also reduces the time and effort required for filling out forms.
With Meta Ads, if you pre-format australia business email list your questions, your profile information will automatically be reflected in the form. This
will save users the trouble of having to fill out the form from scratch, which will reduce the dropout rate during input, which is said to be 70-80%.
From a user's perspective, it's incredibly convenient to be able to quickly enter information when you see an advertisement for a seminar or download material that interests you on Instagram...!
What are the three results you can get with Meta Lead Ads?
There are three main results you can achieve with Meta Lead Ads:
CRM integration for lead management
Another benefit of Meta Ads is that you can link lead generation information with your company's customer relationship management tool (CRM).
By linking with CRMs such as Microsoft Dynamics 365, Salesforce, HubSpot, and Zoho CRM, you can manage lead acquisition users.
You can use it to analyze the preferences and needs of your users.
In addition, if you continuously send lead acquisition users information about seminars and your company's products, e-mail newsletters, etc., the conversion rate of future potential customers will also increase.
Utilizing user behavior history
Meta Ads can also utilize user behavior history.
In particular, if the advertising effect is less than expected, it is necessary to investigate the cause and make improvements.
User behavior history can provide information such as "the instant form was not opened" or "the user proceeded to the form screen but did not enter or submit information."
Meta Ads has a 90-day review period for user behavior history.
Checking it regularly can be a good starting point for improving your ad copy and creative, or changing the questions you ask.
Increased conversion rateso from now on.
