1. Before you start: the famous briefing (yes, you need it)
If you're going to skip this, you're shooting yourself in the foot. The briefing is what's going to stop you from being in "why isn't this going the way I wanted it to?" mode in two weeks. Gather your team together and define:
What do you want to achieve with the redesign (more sales, more customers, your mother telling you she loves it… whatever, but be clear).
Who's going to do it (and who's not).
How much are you going to spend (now, nobody wants to talk about money, but better now than later).
When you want it ready (and be realistic, please).
What you need to make the project work (this is important, don't overlook it).
Also, do a mini audit . Ask yourself: What parts of the website are working? What gambling data russia phone number are you going to change? What new features do you need? Having these answers clear before you start is the difference between a website that works and a disaster.
2. Initial approach: know your Buyer Persona
This is the moment when you have to put yourself in your customers' shoes. No, it's not enough to imagine what they like. You have to know who they are, how they think, what drives them. That's what will allow you to design something that will truly appeal to them.
And if you work with an external team, give them your Brand Book . That document where you have your colors, fonts, values, brand tone… everything. That way there will be no misunderstandings.
3. Page map and roadmap
Make a page map . So, visually. Show how they connect to each other, what makes sense and what doesn’t. Oh, and don’t forget about those “minor” pages like the 404 error page or the “thank you” pages. They may not seem important, but when everything fits together, the user experience is much better.
Next, create a roadmap with realistic dates and clear priorities. We don't wing it here, my friend. We don't want the project to drag on longer than necessary.
