When it comes to capturing a customer's attention during a sales interview, the best strategy is to create expectations.
It is the probability or hope that the client has of being able to satisfy his needs through the acquisition of a product or service and that the seller reinforces through his sales arguments,
Customers buy out of a desire to obtain list of south korea consumer email something valuable, and expectations serve the function of creating in the customer the feeling that they will get it.
Expectations are what sell
Expectations are based on customer needs and emotions.
The first step that the salesperson must take during the sales interview is to know the client's needs and what the emotional triggers are for the purchase. That's right, expectations and emotions are directly related.
Once the needs have been identified, the seller can use his comments to motivate the client to listen to his proposal by generating expectations.
Because expectations have a strong emotional component, the salesperson must plan his sales presentation based on them and during the interview he must demonstrate that they are achievable for the client.
How to strengthen sales skills?
Sales strategies and techniques that will lead your sales team to extraordinary performance
Click here
How to strengthen sales skills?
Sales strategies and techniques that will lead your sales team to extraordinary performance
Click here
How to strengthen sales skills?
Sales strategies and techniques that will lead your sales team to extraordinary performance
Click here
Types of expectations in Marketing and Sales
Although there are many ways to generate expectations, below we detail the most effective ones:
Economic and financial expectations
They refer to the possibility of earning or obtaining a certain level of return through an investment or acquisition of certain products or services. How can the purchase help the customer obtain greater profitability?
It can also mean saving or avoiding a loss.
Efficiency and performance expectations
Striving for greater capacity. The product or service is expected to improve the performance of processes and people, whether in terms of quality, time savings, efficiency and effectiveness.
