Technical knowledge of digital marketing tools
Theoretical knowledge of buyer behavior
Technical knowledge is related to the ability to use control panels of digital marketing tools, construct real campaigns, etc. It may be technically intensive knowledge, but in its essence it is easy to learn. It is more complicated with the knowledge of the buyer's behavior, which helps to create both the content for the campaigns and the sequence of them one after the other. Both visual communication and communication theories in general, psychology, generational theories and many others can be ranked there. It is they that allow us to make the most of technical knowledge and achieve high efficiency in the construction of the buyer's path, which is our everyday life.
We use generational theory
Constructing the buyer's journey is based on precise lithuania b2b leads targeting and tailoring of messages. Channels and platforms where it is possible to meet the target audience are taken into account. The theory of generations helps us solve all this . Despite the fact that there is a lot of talk about the theory of generations in the world, and now and then information appears in Latvia, it still seems not to be widely used. Of course, we also use algorithms and scripts to technically segment audiences, but if we're talking about the part of the buyer's journey that involves platform selection and content creation, generational theory is indispensable. Because it can explain the differences in perception between generations. Therefore, with its help, different messages can be built for different age groups of consumers.
Do you now know how to construct a Buyer's Path?
We hope we've given you some useful tips on how to build a buyer's journey. Providing you with useful content is important to us, so feel free to comment on topics that may interest you in the future. If you think this text was useful to you and may be valuable to others, please share it. On the other hand, if you can't handle the construction of the buyer's path or a digital marketing strategy, we will gladly help you with consultations and a friendly shoulder. All you have to do is contact us!
