Implementing a simple email marketing campaign into your business strategy will not directly impact your SEO results, as search engines cannot rank and crawl emails like they do website listings. However, there are tactics involved in email marketing that help drive audiences to your company's website and social media pages, thus boosting SEO initiatives.
Fosters engagement
SEO professionals russia consumer email list know that the key to building authority for your website is to make it popular.
The more time someone spends on a page, the more Google values it. Email marketing can help encourage consumers to engage with your blog or social media pages, thereby persuading them to leave comments or share something on your pages. Interacting with your social media or blog will help you gain exposure and also increase the time spent on your pages.
Sending mass emails can also drive more people to your website than ever before. By creating powerful messages about your product or service and linking them to landing pages on your website via a button or image, you'll be boosting SEO.
Ongoing commitment is even better
Getting people to leave comments and share your social media and blog posts once or twice is great, but attracting repeat followers and subscribers is much more beneficial.
Give your email subscribers (and non-subscribers) the option to subscribe to more targeted lists like daily or weekly emails. Additionally, it can be helpful to encourage subscribers to follow your social media channels by sending previews to entice them. For example, you can send a few images from your Instagram with a link to your profile, telling people they can see more if they follow you.
