Every audience is unique, but all leads have something in common. Pain points, hesitations, fears—marketers can solve all of these with timely, engaging emails. What we have here are a handful of examples to inspire you and help you kickstart your first lead nurturing email campaign.
In this article:
Why do you need to use lead nurturing emails?
Inspiring Lead Nurturing Email Examples
Welcome Email
Information email
Instruction email
Recommendation Email
Frequently Asked Questions Email
Commitment Email
Webinar Announcement Email
Promotional Email
Abandoned Cart Email
Offer Email
Let SendPulse Help You Nurture Leads
Why do you need to use lead nurturing emails?
So you’ve done it. You’ve captured people’s attention and converted them into leads. Now it’s time to turn those leads into opportunities and, only then, seal the deal.
Think of this new relationship as a friendship: you don’t estonia phone number library start it by borrowing $1,000 or committing to climbing Mount Everest together. You start slowly and build trust little by little. With lead nurturing emails, it’s much the same. Stay in touch, be helpful, and every time you talk, share more than you ever had before.
But you may be wondering, “Is it worth all the effort?” The short answer is yes, even for simple, low-margin products. First of all, you will help your leads understand your product better and make confident purchasing decisions. Also, you will win over those who still have doubts. Last but not least, you will have more happy customers ready to buy from you.
We talk about this in more detail in our lead nurturing article . Dive in to learn how to create a strong lead nurturing strategy and make it completely personalized.
If you offer complex products and services, you must first educate your customers and prove that your solution is the best they can find. 96% of your website visitors are not ready to buy yet: you must convince them that your product will solve their problems. And email marketing is the most effective lead nurturing tactic for 45% of mid-sized companies.
The following report also reveals the top priorities for a t
