• Pre-Rebrand Audit: If you’re planning a rebrand, an SEO audit ensures you retain SEO equity and avoid losing ranking momentum during the transition.
• Routine SEO Health Check: Even without major issues or fronk oil email list changes, regular audits (every 6-12 months) help keep your site optimized and aligned with the latest SEO standards.
• Following Algorithm Changes: When Google rolls out a major algorithm update, an audit ensures your site complies with the latest ranking factors and identifies any areas that need adjustment, such as content quality, technical SEO or backlink profiles.
SEO Audit Checklist: How To Perform an SEO Audit
We’ve discussed the why and the when — now it’s time to learn how to do an SEO audit. Here’s a 17-step site audit checklist to help you get started.
1. Choose the Right SEO Tools
Performing an SEO audit without dedicated tools is nearly impossible for anything beyond small websites. These tools let you process large datasets on traffic, technical issues, backlinks and content performance while providing insights into rankings and competition strategies.
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