Now e-commerce businesses have numerous options in the form of e-store builders andAdd-onsfor various eCommerce tasks.
There’s no denying that SaaS eCommerce tools are a big reason why the industry is growing so fast. However, there are a few minor drawbacks that have come up that warrant our attention.
video marketing
One of the biggest concerns of eCommerce businesses is that everyone can access these SaaS eCommerce tools.
So how can ecommerce businesses differentiate themselves? The answer malaysia mobile phone numbers database is simple and right in front of us – Video Marketing.
When used correctly, video marketing can increase brand awareness, boost interest in your products, and convert potential leads into customers.
Video marketing is not a new phenomenon but it is one of the bestContent marketingStrategies to increase e-commerce success. You can checkLatest statisticsProving the value of video marketing for the current online industry.
Read on to learn what makes video content tick and how to use video marketing to get more sales.
Two Reasons to Use Ecommerce Video Marketing
on80%There’s definitely a good reason why 80% of businesses are adding video marketing to their marketing mix.
Also crazyVideo contentis a major factor contributing to video popularity among young people.
We could fill the whole page with reasonsuse video marketingto increase eCommerce sales. But we will stick to the first two:
Videos Showcase Your Product Like Never Before
In this pandemic, e-commerce stores are allowing consumers to purchase their favorite products from the safety and security of these homes.
Static images and text descriptions cannot replace the in-store shopping experience.
Product introduction video, how-to videos, etc. allow you to highlight the features of a product and how it works.
video marketing
Today, video content goes a step further to show how the product can make life easier for the customer.
Taking a better look at the product, its functioning and its uses will increase trust in the product and increase confidence in the brand.
Once customers connect with the brand through video content, it becomes much easier to direct them to the brand.Sales funnel.
Video Content Engage Viewers and Enhance Purchasing Experience
Ecommerce marketers have no choice but to use video marketing because that's what people want.
According to a study, 40% of people prefer videos to other types of content from marketers.
The reasons are clear, the video content is entertaining, educational, engaging and fun.
Each video is creative and unique, helping consumers break the monotony of text and image content.
The demand for videos has increased so much that80%The most important part of the content produced today is video.
Simple But Effective Steps to Increase Ecommerce Sales Using Video Marketing
We'll discuss ways marketers can use video marketing to:Generate eCommerce sales.
#1. Choose Products Carefully
Even though the cost of video production and marketing has come down, it is still a significant investment.
Most eCommerce businesses would agree that it is not always possible or profitable to create videos for all products on their eCommerce website.
By choosing the right products for video development, you will save time, effort, resources and increase the chances of better engagement.
Choosing products should be your first step and should be considered before even creating a video production plan. The products you choose can depend on the following factors:
The most popular and best-selling products in the e-shop
It is difficult to understand the workings of the product unless it is presented as video content.
Products that offer higher Interest Yields than others on the website
Seasonal products that you need to introduce in a short time
#2. Plan the Video
If you have a clear understanding of your target audience, it will be easier to produce a video that brings in more sales.
A vague idea of your target audience isn’t enough. You need to know enough details about potential customers to create one or more buyer personas.
Buyer personas should include your customers' pain points, likes and dislikes, what inspires and drives them, and more.
A well-crafted buyer persona will help you create videos that appeal to customers' emotions.
There is no set template for creating videos for all product types.
While the purpose of product videos is the same; to capture the attention of the target audience and move them into the buyer's funnel, the message and delivery will vary from one product to the next.
For example, video content showcasing a camera will have different characteristics than content showcasing a musical instrument.
You should take the product and target audience into account before deciding on the script, setting, color scheme, and tone and style of the video.
Short video content generally has better traction with viewers.
Ideally, the length of the video depends on the type of video, i.e. product tour video.reference video, tutorial video, video ad, how-to video, etc.
