Chances are that at some point when you were browsing the internet, you tried to access a URL, only to be taken to a 404 error screen . This clearly states that the page cannot be found or does not exist, making it a very frustrating moment. But why is this?
What is error 404 and why does it occur?
This is a message that is displayed viber database when we try to access a web page, which is not available or cannot be found. It is a common situation on the Internet.
This error in the form of a status code is sent from the server where the website is hosted to the browser at the moment the user wants to visit it. This occurs when the link is broken , damaged or does not exist at all, making it impossible to enter.
What are the consequences of a 404 error for the website?
If you have a website with many links that end in 404 errors, then you will be negatively affected, from the positioning that Google gives you, to the image, credibility and reputation that your site offers to users. In addition, you are exposed to the following consequences.
If the search engine crawlers have detected several errors of this type on your site, then they will assume that the page is not maintained, so they will remove it from the results index.
Broken or corrupted links negatively impact your site's PageRank .
It affects the user experience, which will make them avoid visiting your site in the future.
The trust and credibility you have built with your site will be greatly affected by this bad experience. In some cases, it can even lead to lost sales.
How to fix error 404?
Having broken or damaged links that throw this error is something that will negatively affect the SEO of the page, and therefore, its positioning among the results offered by the Google search engine. Therefore, it is necessary to detect these incidents in time and take action on the matter to prevent escalation in consequences.
There are plenty of free tools on the Internet that are ideal for detecting these links that appear with the 404 error.
Google Search Console – Previously known as Google Webmaster Tools , this is a tool that identifies the 404 error codes that Google identifies and shows them to you so you can fix them. You should then mark them as resolved.
W3C Link Checker : This is an online tool that analyzes all the individual links that make up your website. You just have to enter the URL in the field provided and the platform will do the detection work.
Dead Link Checker : allows us to detect broken or fallen links. It is practical and easy to use, so it will allow you to know which links on your site are returning this 404 error.
It is important to detect broken links quickly, as this is the only way to avoid being penalized by Google and losing users' trust in your website. These are just some of the programs that take care of this job.
If you have already solved this and your website is still not positioned, send us your website and your keywords to position so we can analyze what we can do for you .
