Their Speeches – Only Of The

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Why? It’s Science. People Remember Stories. People Forget Facts And Stats.a Stanford Study Done Decades Ago Asked Students To Memorize Words. Half Studied The List For Two Minutes. The Other Half Turned The Words Into A Creative Narrative. Almost All (%) Of The Students Who Told A Story Recalled The Words. Only % Of Those Who Studied The List Could Do The Same.more Recently, Make It Stick Authors Chip And Dan Heath Also Did An Experiment At Stanford.


They Asked Students To Give A One-minute Speech About Violent philippines phone number resource Crime. Students Used An Average Of Statistics In Audience Could Recall Any Statistic. One In Students Told A Story – % Of The Audience Could Remember The Stories.(And Yes, I See The Irony In Using Statistics To Help Make My Point On The Power Of Storytelling.)but You Probably Didn’t Need Those Numbers To Appreciate The Power Of Stories.



Just Think About The Last Time You Interviewed Candidates For A Content Marketing Role. You Smartly Scheduled Them All In A Single Day. By P. M., The Ones Who Stood Out Probably Weren’t The Candidates Who Spouted Perfunctory Facts And Figures. You Can’t Recall – Without Reading Your Notes – Who Wrote Weekly Newsletters Or Who Did A Daily Blog. No, The Memorable Candidates Told A Story (Or Stories) You Could Easily Recall And Connect With Their Faces.