Your return visitor conversion rate tunisia consumer mobile number list helps you understand whether your messaging is resonating with users who are starting to get to know your brand. It’s also a crucial test of whether your retargeting efforts are performing well.
How to track it?
You can check your returning visitor conversion rate the same way you’d check your new visitor conversion rate in Google Analytics.
How to improve it?
Improving your returning visitor conversion rate hinges on getting people to make that final step, moving from consideration to purchase.
This is the perfect time to offer a percentage discount or a buy-one-get-one-free offer. Exit-intent popups are particularly effective for converting visitors at this stage.
5. Cost per acquisition
Cost per acquisition represents the total cost of acquiring a single customer.
It’s among the most fundamental conversion metrics because it directly measures the effectiveness of your marketing efforts. If you’re spending a lot of money on social media ads, for example, you should be benefiting from lots of purchases.
How to track it?
To calculate your cost per acquisition, all you need to do is divide your total marketing costs by the total number of unique purchasers. This tells you how much it costs to acquire a customer, regardless of traffic source.
How to improve it?
Website personalization is the best way to decrease your cost per acquisition, since it can tailor the buyer’s journey based on each person’s needs and preferences.
Personalization has the power to raise your conversion rates through the roof. Check out this article to read more about personalization.
