1. Include an unsubscribe option.
One of the main problems we can have in email marketing is the number of complaints (that is, spam) we receive. Facilitating access to the unsubscribe option is a good hotmail email list tactic to absorb the clicks that would otherwise click on “this is spam”. We should not be afraid to facilitate access to unsubscribe, the important thing is to have users interested in the content we share.
2. Include links to social media.
Your audience values the content and promotions you send them. We all like to share with our friends and colleagues the content we consider relevant. By including links to different social networks, the user will be able to share with their network the content you have sent them, thus increasing the reach of your communication. In addition, you can obtain new registered users to your list.
3. Maintain consistency with your brand colors.
It is important that the identifying colors of your brand appear in the header. In this way, the user will easily recognize them and will increase their propensity to respond positively to the message. Any element that allows the recognition of your brand will help the user to identify you and decide to take action.
4. Establish access doors to the main sections of your site.
Facilitating the identification of the main sections of your website will allow the user to quickly access them. This is important, since the less time the user spends finding what interests him, the higher the click rate will be. If the user also has a private area or a preferential center on the site, it is advisable to facilitate access to it through a link in the header .
Summary
. Make your brand recognizable
. Reduce complaints (that is, spam) by facilitating voluntary unsubscription
. Encourage users to share content on social networks
. Establish access bridges to the main areas of the site.
