When creating an email campaign, there are a number of common mistakes that can not only affect the way customers perceive your company, but also cook islands business email list mark your emails as SPAM and send them where your subscribers will never see them.
It's a learning process Even the most experienced marketing professional fails at times, as any misstep can cost a lot of money.
On previous occasions, we have shared with you a series of common mistakes in email marketing, and some tips on how to avoid them. Now we are sharing more so that you can continue harvesting your email marketing heritage.
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Do not include contact forms
Using a “Big Me” dialogue
Attach brochures as PDF when you can communicate it in the email
Do not include contact forms
It seems a bit obvious, but within that obviousness we tend to forget this extremely important aspect.
Many companies make a great effort to include creative phrases and attractive designs in their email campaign, but end up forgetting to establish a form of contact.
From including a phone number or email -at least-, to using a call to action button, you should not overlook including contact forms so that the recipient of your email really knows that they can do something to reciprocate.
Using a “Big Me” dialogue
While we live in an era where the millennial push has made social media full of “selfies” and a dialogue around people’s egos and lives, brands must tend to do just the opposite.
You have to understand that with the explosion of media, it is now the users and subscribers who have the power and control over it, at least in a certain sense.
What are the differences and similarities between B2B and B2C email marketing?
But showing off your company's attributes in your email campaign isn't going to get you anywhere, because that's exactly what most people don't want to read: a company bragging about itself.
Attach brochures as PDF when you can communicate it in the email
While it is common to attach a long or detailed file on a person-to-person basis, you cannot do the same with email campaigns.
Newsletters are designed to be fine communication tools, where you can say a lot with relatively little. Attaching a PDF of a course, for example, makes it seem like you're being too long-winded in your explanation.
In any case, include links to videos, pages or other sections outside the context of the email if you really cannot detail everything in the newsletter or if the marketing action implies that the user will visit said content.
