Increase the opening rate
The first thing that catches the attention of subscribers is the subject line , so any element that makes it more attractive will be beneficial. In this sense, emoticons create a visual impact , which will greatly improve the opening rate of your eMail marketing campaigns.
They save space
Lots to say…but not enough space in the subject line. While a headline for your marketing campaign needs to be impactful, it should also be 30-40 characters maximum. You can say a lot just by adding emoticons ?.
Transmit emotions
Engagement is very important in your marketing partners email lists campaigns, and what better way to do it than to convey emotions to your subscribers? Emoticons are a great communication tool that will convey emotions that are much more difficult to express with words.
Adapt your campaigns to new forms of communication
Emoticons emerged at the dawn of internet communication, and have evolved over time. Today, it is almost impossible to imagine a chat, a social network, and now even an e-mail without emojis.
Have you ever wondered why commercial emails or newsletters don't have attachments?
In addition to making you stand out in the inbox, the proper use of emoticons in your e-mail marketing campaigns will help you increase sales, since you must not forget that most purchasing decisions are made from an emotional perspective.
In fact, we must not forget that we live in an era in which mobile phone use has become more prevalent. We spend more and more time on social networks and this has led to an increase in the consumption of visual content . Certain formats are undoubtedly already part of the lives of most Internet users, which includes emoticons .
And while emoticons are almost indispensable for any e-mail marketing campaign, they will boost the success of those targeted at young users , such as millennials.
Moderation above all
As with many types of content, you'll need to be sparing when using emojis in your campaigns. You should consider which one best suits your subject line, what you really want to convey with the emoji in question.
You can take advantage of special dates to add a distinctive touch, for example a heart on Valentine's Day ?, or a flower on Mother's Day ?. You can even add them to some automated messages such as birthday greetings ?.
As always, your imagination is your limit and now you can put emoticons to the test and achieve success in your eMail Marketing campaigns.
