Key points for creating a scenario and example scenarios

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Please use this to confirm terms you don't know, as well as terms you think you understand. Previous article: Making marketing terms easier to understand! Tips for explaining them in your own words: 4 abbreviations <Table of Contents> channel Inside Sales Content Marketing channel Case of Mr. A, 5 years in sales This refers to the medium or route through which information comes in. For example, if it's your company's website, some people will search for information before coming to the site, some will see an advertisement, and some will come from social media such as Facebook.


A channel is where someone came from. The previous brazil telegram database example was the web, but other mass media such as seeing a newspaper or magazine, watching TV, or seeing a transportation advertisement can also be considered a channel. Case of Mr. C: 3 years of inside sales experience / 12 years of sales experience It refers to the distribution channel itself for accurately delivering information or products to the target audience. It is the path through which things flow.


In particular, in the case of digital communication, channels include advertisements, emails, blogs, and company websites. Inside Sales Mr. B: 15 years in sales He explains that inside sales is responsible for prioritizing acquired leads and determining whether to approach customers who have not made any moves for a while when they do. For example, suppose you receive 100 business cards at an exhibition. It is not realistic for front-line sales to handle all of them.