YMYL stands for “Your Money or Your Life.” It’s Google’s term for the types of topics where misinformation has the most serious consequences, like finance and health.
This includes topics such as:
Health and wellness, such as medical and healthcare sites that offer health tips, medical information, drug content, fitness routines, and more.
Finance and money, including financial sites offering advice, investment information, tax advice and the poland telemarketing data like.
News and current affairs sites covering international news and events, science and politics, natural disasters and emergency preparedness, and more.
Government and legal websites that inform people about legal matters, official rulings, voting, social services, and related topics.
Shopping and e-commerce sites that offer product reviews, comparisons, and sales.
If your website covers topics like these, you need to minimize the risk of harm your content presents so that users can trust the information you provide.
Also, know that Google will be even more careful to verify that your content is accurate and reliable, so it is essential that you demonstrate EEAT on websites that fall into the YMYL category.
How does EEAT help SEO?
EEAT is not an official ranking factor. This means it does not have a direct impact on the SEO of the site.
It is instead part of the Google Search Quality Raters Guidelines . This is a 168-page PDF manual for Quality Raters. They are a global team of people who rate the quality of search results and provide Google with feedback to improve their algorithms.
These factors, including EEAT, can help boost your SEO indirectly.