We interviewed Francisca Guajardo, a professor of the Google Tag Manager course, and she confessed that with Google Tag Manager: You can measure everything.
I'm Fran Guajardo, a Commercial Engineer and Digital Marketing Specialist. I started my internship at an agency five years ago and fell in love with this world, as it was the perfect blend of creativity and analytics. I have experience managing clients and teams, creating and optimizing gambling data cambodia campaigns, generating strategies, and branding, among other areas. Today, I focus on advising companies, creating and implementing their strategies, and also sharing my knowledge at the Adity Academy and IP Los Leones.
What is Google Tag Manager and why should you learn how to use it?
Tag Manager is the platform that will make life easier for you when it comes to performing more detailed tagging without having to rely on an IT team. It's a Google platform that integrates with Analytics and allows you to measure events, which you can then analyze and make decisions based on real-world metrics.
How to configure Google Tag Manager
How does Google Tag Manager work and why is it important today?
Google Tag Manager works by entering a unique code into a website and then performing all tagging within the platform. Additionally, the platform offers a preview window that allows you to run all the necessary tests before publishing your work. This is vitally important because you'll be able to mark different key points of your business and thus analyze the results and make adjustments for a better user experience and/or improved business results.
Where can I use Google Tag Manager?
Tag Manager can be used on both websites and apps. The important thing is to be clear about what you want to tag and why, as well as being organized and planned.
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