You know that with Instagram you can't work to increase visits to the site, right? The tools to maneuver on this social network are minimal. You can't do lead generation so easily, it's not useful for SEO and clicks to the site are minimal. So, what's the point?
Why take care of your company's or your clients' Instagram profile? The answer is clear: web marketing is a balance that is not always measurable in a scientific way in terms of clicks and leads . What does it mean? Let's find out together.
What is Instagram Marketing?
This term refers to all the activities necessary to exploit the social thailand mobile phone numbers database network profile to obtain useful results for the general project that drives you to promote a brand.
Staying with an inbound marketing perspective , you can use different tools to give the public what they need at a given moment. What am I talking about?
The blog intercepts the public in Google SERPs and on social networks such as Facebook and Twitter. Email marketing allows you to activate a sales funnel based on lead nurturing. I'm talking about a path that nourishes the contact to prepare it for the final sale. And then there is the narration, the visual storytelling that you can organize with a marketing activity on Instagram.
For further information: what does a social media manager do?
What goals to achieve?
Why do marketing on Instagram? What is the reason that drives you to invest time and resources on this social network ? The point is already clear: with this solution you do not obtain SEO advantages and you do not increase visits to the website or blog.
Is that really the case? In fact, the very presence of a branded profile can be an advantage in Google's SERP. In most cases, in fact, by typing the company name , the Instagram account appears among the snippets, to the advantage of brand monitoring. And with advertising, you can put links on Instagram as you do on Facebook. But is this the only point to follow?
Visual storytelling. This is the combination: you have to narrate what you have decided to present. Instagram can be used to improve sales, to bring bookings to your hotel and to bring customers to the landing page . You can only trace the path if you buy advertising. The rest is built by transmitting emotions aligned with your core values.
How to do marketing on Instagram
First of all, you need to take into account a step already mentioned: your values. Instagram communicates thanks to emotions, and it is useless to use the spaces made available to me as an e-commerce showcase or a booking portal. Better to extrapolate the values of your brand.
So you can define a narrative path. I'm talking about a common thread that the images/copy duo will have to follow to convey to followers the real reason why it's worth choosing your brand. Then you have to write down your objectives: you've decided to do marketing on Instagram to reach what point on the business strategy?
How to do marketing on Instagram
You want to sell more or increase customers. But there is a basic reflection that you must put into practice: there are not only final results to collect, the maximum objective is achieved through intermediate steps. And one of these is brand awareness , the ability of a name to be remembered for certain concepts. Could you do something similar with words alone?
