Not only should you think about the magazine itself, but also about its other possibilities in the form of special solutions. I particularly liked the implementation of the Turck list of telegram users in malaysia company in connection with an invitation to visit the trade fair stand, according to which a prefabricated Post-It was also placed on the advertisement, containing the request "Don't miss out on visiting us!" in what appeared to be handwritten letters. This advertisement ticks several boxes that speak for a good application.
What to consider when designing ads
When designing advertising, the goal is always to associate the desired characteristics with the brand or product in the mind of the potential customer. The transfer of trust from the medium to the corporate brand is a success, according to research on the halo effect. This is a distortion of perception that occurs when one characteristic becomes prominent and, consequently, other characteristics appear as positive or negative. In other words: advertising in a trusted medium is also perceived as trustworthy.
According to studies by economists Roger Mayer, James David and David Schorrman, a trustworthy business partner must meet three fundamental requirements:
He must be well disposed towards us
Must be considered professionally competent
We believe it is honest, that is, it acts in accordance with the principles it communicates.
Good print advertising manages to fit the narrative into a single image without reference to the context of the surrounding printed pages. The goal is to attract the attention of the potential target audience with striking images and wordplay. The ads entertain, briefly provoke thought and surprise.
