Adding a little discount or free gift can have peru phone number list people jumping at the opportunity to make their first purchase or sign up for your service.
Birchbox’s bold, effective CTA in the email above encourages readers to take the desired action (make their first purchase) with a nice discount and language that sounds inviting rather than bossy.
3. Urgency-driven CTA
Birchbox email CTA example
This is a great example of how to use the classic “Don’t miss out!” strategy.
In the two examples above, Birchbox is increasing a sense of urgency to trigger action.
The words they use are simple, direct, and straightforward. They don’t try to be fancy or over-the-top, but instead just let you know that the deal is here but won’t last.
FOMO (fear of missing out) is real… even with low-cost products.
This is why this CTA button works so well. If you see it, you’ll want to click it. That’s the way it works! Scarcity has a huge impact on consumer behavior.
You can use this fact to your advantage by writing urgency-driven CTA buttons that compel your readers to take action quickly before your offer disappears from the market or some other circumstances make them miss the chance altogether.
