A Quick Conversation With This Team Can Give You A Different View norway phone number library Of The Real-life Struggles Encountered By Prospects And Customers And Spark New Ideas For Content To Address Them.interview Customersnothing Beats The Ability To Get Information Directly From Customers. Through One-on-one Interviews, Consumers Can Provide More Detail On Their Content Needs And Preferences Than Anonymized Data Or Standardized Forms Can’t Provide.do External Researchwhile It’s Important To Consult Your Internal Resources And Directly Engage With Customers, The Data Gathered Through These Methods Can Often Be Subjective, Situational, Or Colored By Interview Bias.

To Enhance And Validate Your Initial Findings, It Helps To Do External Research Into Publicly Available Information Sources. Linkedin Profiles, Industry Blogs, And Social Media Profiles Of Industry Influencers Aren’t Likely To Be Influenced By Your Business Agenda.leverage Progressive Profilingthis Technique Uses Automation Tools, Smart Lead Forms, And Directed Questioning To Gather Audience Insights That Grow More Detailed Over Time.that Information Can Be Used To Confirm The Accuracy Of Your Initial Characterization And Deepen Your Understanding Of Your Persona’s Content Needs.