And the reason is quite simple: the target audience is mainly composed of managers, and the shared contents are made with the purpose of informing and selling !
The most effective viral content, on the other hand, was created by ghana phone number library brands to entertain readers, taking advantage of a specific event. This content is then shared multiple times, becoming viral thanks to its immediacy and fun nature.
Going viral seems like an almost unattainable goal in the eyes of B2B marketers. But is it really so?
Let’s first look at why you should care about creating viral content.
The Benefits of Virality
There are 3 main benefits that viral content can give you:
Exponential growth : your brand message will have a very high media resonance, given by word of mouth , one of the strongest marketing tools;
Minimal costs : creating content that goes viral costs you nothing, what you need is a lot of ingenuity, thinking outside the box. But what will you get? Lots of new leads;
Increased credibility : If your content spreads like wildfire, your brand awareness will only increase, as will users' trust in your brand.
Likewise, however, virality can become a trap .
If you create bold or controversial content, it can convey the wrong image of your business.
No matter how reliable, fresh or “clickable” your content is, the virality of a content does not give you any guarantee . Remember that sometimes the virality of a post owes its success to chance and luck.
The “formula”
To create a viral post you need to consider 2 fundamental macro-factors :
Objective ( O ): the factors you can control;
Subjective ( S ): factors you can't control.
So the formula for the virality of a post is V= O + S
Objective factors
There are six objective factors , and they are all under your control, since they all depend on the structure of the post and therefore on the writing.
Length
As we can see from the data collected by BuzzSumo , medium-long content gets more social media exposure than shorter content.
