3.5. Do users really file complaints?
In 2020, the Office of the Privacy Commissioner of Canada reported that more than 90% of complaints received involved unsolicited emails sent by businesses, while the remainder of complaints phone number data involved text messages or phone calls.
Remember that the goal of the anti-spam law is to protect Internet users.
In conclusion, Canada's anti-spam law was put in place to protect Canadian consumers from spam and unsolicited messages .
Companies must therefore respect certain rules in order not to break this law and risk substantial fines .
However, this does not mean that it is impossible to communicate effectively with your customers online.
On the contrary, by following best practices and offering quality content, it is possible to build lasting and profitable relationships with your customers.
Ultimately, Canada's anti-spam law is about fostering honest and transparent communication between businesses and consumers, and that's good for everyone.
And if you need help implementing an effective email marketing strategy that complies with the law, don't hesitate to contact us .
