Must be consistent with external branding

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A WhatsApp display name is what sets your business apart from your competitors. It’s your business’ first impression and it demonstrates your identity and builds trust with your customers.

A proper and compliant display name must align with your branding, as well as with WhatsApp guidelines. In this guide, we will help you learn how to choose, set, and optimize it.

‍What is a WhatsApp Business display name?
When you add a phone number to your WhatsApp Business account in Meta Business Manager, you need to assign a display name to it. A WhatsApp Business display name is the name shown on your WhatsApp Business account. It helps your customers recognize your brand when they want to interact with you on WhatsApp.

If you have more than one number tied to your WhatsApp Business account, you can have a different display name for each number. However, they all need to be consistent with your brand.

How to get your WhatsApp Business name approved
When creating a display name, you need to follow WhatsApp’s guidelines. After submission, WhatsApp reviews the display name to ensure it complies with their requirements before approval.

In a few cases, your name doesn’t need to be saudi arabia whatsapp phone numbers approved by WhatsApp and that’s only if:

You need a maximum of 2 phone numbers for your account
You send fewer than 50 message templates every 24 hours
You receive unlimited user-initiated messages
However, none of the above matters, if you’re using the WhatsApp Business Platform. Businesses that rely on more advanced WhatsApp Business features and use the platform, must use an approved display name.

If your display name doesn’t require approval, it still needs to follow WhatsApp’s guidelines. If you decide to increase your messaging limits or add more phone numbers to your account, you must first verify your Facebook Business Account before submitting your display name for approval.

WhatsApp has specific criteria for business names to maintain a clear and professional environment. Here’s what you need to know:

1. Must comply with WhatsApp’s policies
Your display name must align with 3 WhatsApp policies:

WhatsApp Commerce policy
WhatsApp Business policy
WhatsApp Business terms of service
Your display name must not infringe any copyright or trademark. It cannot be deceptive or mislead people to think you are another business.