How Multicultural Influencers Can Contribute to Effective Marketing

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Let’s now dive deeper into how influencer marketing and ethnic marketing can merge to leverage these opportunities. For example, did you know that millennials and Gen Z with a migration background are more likely to use TikTok Live series from their favorite creators? They are also very active in multiple WhatsApp groups, where they share trends and recommend products. These are just a few examples of how influencer marketing can help you stand out in the ethnic market and connect with these diverse target groups.

Now I'll dive deeper into the strategies austria phone number library and tactics marketers can use to integrate influencer marketing and ethnomarketing into their 2024 plans.







Influencer marketing plays a crucial role in reaching a multicultural audience. It allows brands to make authentic connections and share culturally relevant content. To achieve this, working with multicultural influencers is essential. The target audience can strongly identify with influencers who share their cultural background.

In addition, there are several social media platforms in the Netherlands with great influence among multicultural target groups, such as CestMocro and ParraTV , on which brands can enter into strategic partnerships.