For example, one restaurateur can conduct a video broadcast with another, talking about the nuances of organizing the work of establishments. Another example: breeders of elite dog breeds can exchange experiences live. All this will allow attracting new clients and creating an opinion among consumers about themselves as experts in their field.
Sampling
Characterized by free distribution of samples of the partner's product shop or certificates for their services. For example, when ordering drinks in a coffee shop, you may be offered a candy from a certain manufacturer as an accompaniment, and when purchasing cosmetics, you can receive a gift certificate for a procedure in a beauty salon. This scheme also works in reverse: when undergoing a course of procedures, the client will receive samples of products, and when purchasing 1 kg of candy - a coupon for a gift drink in a coffee shop.
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The product received as a gift should appeal to the user, then he will want to buy the product of this company. For example, having tried a delicious chocolate candy, a person may want to treat his friends and relatives with such a confectionery product, and for this he will need to buy a whole package in the store. Having used a sample of face cream after a procedure in a beauty salon, a woman can see a wonderful effect and want to buy a full-fledged version of a cosmetic product.
Cross-promotion
Many companies already have established customer bases for sending out offers. Partners can combine user data and send letters to all potential buyers at once. In addition to sending out mailings, other types of communication with customers can be used. For example, promotions in electronics stores are often advertised on TV.
