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Creating viral content is something that every marketer dreams of… However, for B2B marketers, it is really difficult to achieve this goal!

And the reason is quite simple: the target audience is mainly composed of managers, and the shared contents are made with the purpose of informing and selling ...

A figure that seemed excessive at the time, but which today appears more than justified.

In fact, Microsoft now has at its disposal the most widespread social platform dedicated to B2B in the world, and this means significant earnings from advertising as well as control over data with extremely ...

What are the most effective ways to find new b2b leads, or new contacts in the business-to-business world? A study from some time ago highlighted which are the most effective B2B Lead Generation tools according to marketers themselves: in this article we will describe the results.

The key points ...

Two concepts borrowed from psychology could help us improve case studies: cognitive fluency and narrative transport , in fact, if used properly, they can lead boring case studies to become success stories! Let's see how.

1. Write and design for cognitive fluency
Our human brain, in order to ...

Even after you recognize the type of objection your prospect is raising, your instinctive reaction may be to become defensive. Resist this temptation.

Contextualizing an objection and pushing the interlocutor to think about the reasons why he is raising it is the best weapon to weaken it and ...

Let’s dispel the old story of turning warm leads into customers using email: all you need is a strong lead nurturing strategy and a little creativity. Try to make your leads feel like they’re special to you. Show them you care by sending helpful, relevant, and professional content that can convince ...