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Cada día, millones y millones de correos son enviados y recibidos. La frecuencia con la que estos son enviados y la presión que mucha gente tiene por checar su email de manera constante, crea una oportunidad para los profesionales del marketing para tratar de alcanzar a sus lectores con buen ...

How emoticons can help in your eMail marketing campaigns
Increase the opening rate
The first thing that catches the attention of subscribers is the subject line , so any element that makes it more attractive will be beneficial. In this sense, emoticons create a visual impact , which will greatly ...

The importance of increasing engagement in your email marketing campaigns
Email is of great value in your marketing strategies, as it has a low investment cost , is much easier to personalize than other communication channels and allows you to obtain precise metrics to better understand your target ...

Did you know that the answers to some of your sales problems may be related to the persuasion techniques you use?

Yes! And if you haven’t mastered this art yet, you may encounter some problems closing a deal.

Additionally, you should identify whether your sales team is trained to persuade ...

If you have read about inbound marketing, you will know that there is a process of converting a web or social visit into a lead; this lead would eventually be destined to become your client or consumer, but to achieve this you have to use different tools and techniques.


Within this "deck" of ...

Inbound marketing has brought some changes to the market, including in the strategies for promoting and selling a company's products and services. As a result, what could previously be seen as something invasive now focuses only on potential customers and their purchasing journey .

This is ...

The lifecycle of an ecommerce customer journey is like a symphony orchestra. Just as an orchestra conductor needs to understand how each instrument works and how it fits into the overall composition, marketers must also understand their customers’ journey at each stage – from acquisition to ...

As a general rule, we only need to observe in depth and carefully how any of our users have evolved in relation to our emailings to understand the life cycle of Email Marketing . Understanding how the relationship with a user who, at some point, decided to subscribe to our database is born, grows ...

As we know, there are multiple factors that can determine the success or failure of an Email Marketing campaign, but without a doubt, the first step we must achieve is that the user clicks on our email, giving a positive meaning to the famous opening rate and accessing the content inside the message ...

Aimed at all those who never satisfy their thirst for learning, 2020 is a year full of events; events from all sectors and branches, which seek nothing more than to share opinions, visions and trends, generating perfect networking that, in the long run (and the short run) can serve us better than we ...